As part of its European expansion strategy, a solar photovoltaic (PV) manufacturer commissioned Enerdata to assess rooftop solar markets across several European countries. The study aimed to evaluate market potential, regulatory frameworks, competitive dynamics and partnership opportunities to support the client’s market entry decisions.
The European rooftop solar sector continues to benefit from decarbonisation objectives, rising electricity prices and supportive policy frameworks. However, market conditions, regulatory requirements and value chain structures vary significantly from one country to another.
A multi-country market assessment
To support the client's strategic assessment, Enerdata conducted a comprehensive analysis covering four key dimensions:
- Regulatory analysis: review of building regulations, technical standards, permitting processes, economic frameworks, and support schemes.
- Market quantification: Granular estimation of total rooftop surface areas (m²) and addressable PV market potential by building segment.
- Value chain mapping: Identification and profiling of key stakeholders, including developers, EPC contractors, distributors, and installers.
- Stakeholder interviews: Field discussions with local market players to gather insights on market conditions, regulatory constraints, and developement opportunities.
Understanding market dynamics across Europe
The analysis highlighted differing market dynamics across the countries assessed. While rooftop PV deployment continues to expand across Europe, stakeholders throughout the value chain are adapting to increasing competition and changing market conditions.
The study also identified opportunities for market differentiation through high-efficiency products, building integration solutions, local partnerships and alignment with country-specific regulatory requirements.
Supporting market entry decisions
Based on quantitative analysis and feedback from local stakeholders, Enerdata provided recommendations to help the client:
- Prioritise the most attractive markets for expansion.
- Identify potential commercial, distribution and EPC partners.
- Address country-specific regulatory and compliance requirements.
- Refine its European market entry and positioning strategy.
By combining market analysis with insights gathered from local stakeholders, Enerdata delivered a detailed assessment of European rooftop PV opportunities and recommendations to support the client's expansion strategy.